the design room
Welcome to the design room
Where brands are reimagined, & websites are built like dream homes.
Imagine if your brand had its own room... filled with good light, intentional choices, and just enough personality to make your mom proud and your competitors nervous. That’s what we’re doing here.
Whether you're craving a full rebrand or just a scroll-worthy website, grab a coffee and stay awhile! We’re building beautiful things here.
inside the design room
elizabeth frey coaching
When Elizabeth came to me, she had a heart for coaching and a big idea, but no clear path forward. Through a mix of deep strategy, honest conversation, and creative direction, we refined her vision into a bold and beautiful brand: a relationship coach for people seeking stronger connections or more clarity in love.
Since our re-brand sprint, Elizabeth has seen more client bookings and a clearer sense of who she’s speaking to online!
together, we built
- Her full brand identity: logo, colors, fonts, and a tone of voice that felt both bold and warm.
- A custom website that tells her story + converts aligned clients.
- Original brand photography for her website and social media.
- A simple, actionable social strategy to help her launch with confidence and consistency.
house rules – tap each to see
I’ve designed on Squarespace. I’ve designed on Wordpress. But once I found ShowIt, I never looked back. It gives my clients the most flexibility, customization, and control; without needing to touch a single line of code. It's intuitive for you, robust for me, and endlessly design-forward.
bring someone cool next time
it's time... to say goodbye?
muddy shoes on the porch
"They have the best snacks"
bring someone cool next time
it's time... to say goodbye?
muddy shoes on the porch
We use Showit here
Remember the house growing up that always had the Oreos, the Gushers, the Cheez-Its?? That’s the vibe I want here. This is a safe, inclusive, and genuinely supportive creative space. I will cheer for your business like it’s my own. If you’ve found yourself reading my site and thinking, “Wait… are we already best friends?” then yes. This is for you.
bring someone cool next time
it's time... to say goodbye?
"They have the best snacks"
We use Showit here
Great results come from a clear process. Before we dive into visuals or layouts, we’ll set expectations, gather materials, and define deliverables. If you want to add something new mid-project, amazing!! I'll just send over a quick invoice and adjust our scope. Respecting the process means we both stay energized, aligned, and proud of what we’re building.
(Yes, that Parent Trap reference.) Just because we’ve wrapped doesn’t mean I disappear. Once you’re in the Design Room, you’re always in my orbit. Want to tweak a sales page later? Need an extra service or a few new graphics down the road? I’ve got you. You’ll get my edit rate and the benefit of someone who already knows your brand inside and out. The door never fully closes here.
bring someone cool next time
muddy shoes on the porch
"They have the best snacks"
We use Showit here
it's time... to say goodbye?
muddy shoes on the porch
"They have the best snacks"
We use Showit here
Hospitality is a core value around here. If you loved working together and you send a friend my way? I’ll thank you with 50% off your next service. Yes, even a full Brand Sprint. Yes, even a one-off edit. I reward loyalty and referrals because great clients know other great clients.
grown out of your brand?
Whether you're re-launching for the first time or the third time, the brand sprint is perfect for you. 6-10 weeks of intentional brand work, and boom - launch - done. We distill your vision into visuals, messaging, and digital presence that reflect who you are and who you're becoming. Think: beautiful logos, brand kits, and websites that work hard.
a peek inside
The Rebrand Sprint is designed to take you from “good enough” to a brand that’s clear, consistent, and confidently positioned in your market. Over the course of 6–10 weeks, we work side-by-side to streamline every element of your brand and online presence so you can stop second-guessing and start showing up with confidence. You get clarity on how your brand should look, sound, and feel, along with a polished online home that actually works for your business. We’ll keep momentum high with hands-on collaboration, quick-turn communication, and a structured process that ensures nothing falls through the cracks. By the end, you’re not just getting a rebrand; you’re getting a strong, strategic foundation that makes marketing easier, selling smoother, and growth more attainable.
the rebrand sprint
OUR TIMELINE
WK 2-3
WK 4-5
DNS Set Up & Domain Transfer, and LAUNCH!
→
→
→
→
WK 8
Logo, Font Pairings, Color Palette
Brand Strategy, Web Copy, Plan Photo Shoot
Social Media Graphics, Brand Guidelines, Website Template Build
Photography Finished, Insert Brand Content
WK 1
WK 6-7
→
a small solution
Website in a Month takes your existing brand and content, drops it into one of four stunning ShowIt templates, and gives you a 4-page site that looks custom; without the custom cost. You’ll walk away with a site that feels like you, works like a dream, and gets you closer to your goals… all in a single month.
Hi, I’m Ellie!! A photographer, designer, and storyteller who brings intentionality, warmth, and adaptability to every project. With a background in agency and brand-side social media, I value things that are well-made, people who know what they’re looking for, and building a studio that fosters true connection.
Before freelancing, I worked as a social media manager, first on the agency side, then later in-house on brand teams. My client experience ranges from wholesale fashion labels to a financial startup, a CrossFit gym, and a relationship coach. I’m adaptable to whatever project is thrown my way, but I value intentionality above all else. If you’re someone who researches every detail before you buy something (because you know it has to be the right fit) we are the same kind of person. That’s how I approach my projects, too.
My creative path hasn’t been linear, but every step has led me here. I bring a mix of visual storytelling, strategy, and intuition into my work, and my biggest goal is always to create something that’s both meaningful and beautifully made.
texas bred, south carolina based
x - ellie
🎬
🥤
flicka or lotr #3
sparkling water
france or wyoming
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